June 2007
Canadian cash cow
Canadian operation www.mdBriefCase.com.au is now targeting Australian doctors, medical students and nurse practitioners with free CME activities. As elsewhere, ‘free' means financed by the pharmaceutical industry while the RACGP and ACCRM are paid to accredit. Heavy promotion is through regular email broadcasts and prizes offered to survey participants, with results used to fine tune content and provide feedback to sponsors. Its all about creating awareness around a product or service within a clinical area - educational grants generate particular content, usually from specialists, paid by mdBriefCase to write independently with "AMA standards for scientific validity, objectivity and completeness" whatever that is.
Govt fat burn fans
Aussies are fat, with 80% dying from preventable diseases. A stunning proactive move by the Council of Australian Governments (COAG) has been the 4-year Australian Better Health Initiative ($250m from the feds and $24.6m from State coffers). Even the federal opposition has a new shadow minister for Sport and Recreation and Health Promotion in Senator Kate Lundy - to help people live healthy, active lives and cut the estimated $1.5 billion preventable disease bill for Oz. Wow! The public sector Australian Health Promotion Association is trumpeting support, with eyes on the new preventive health budget no doubt. They run an annual conference and publish the Health Promotion Journal of Australia to add science to what we already know.
Kalamunda curtailed
Despite earlier talk of a GP-focussed community hospital at Kalamunda, the reality is ... Read More...