According to this national survey, doctors, nurses, Band-Aids, the Royal Flying Doctor Service and a handful of other brands and professions are Australia’s most trusted.
Every year, Australian Reader’s Digest publishes an independent national survey of Australia’s most trusted brands, including not only consumer products, but professions. The survey was commissioned to Catalyst Research, an independent market research agency, which surveyed 3,000 Australians about their preference over a range of 72 different products and services during 2021.
The survey asked each participant to name the brands they trusted more for each category, rather than giving them a set of choices. This approach aimed to avoid any influences or biases in the results. Then, participants had to rate their most trusted brands, and explain why they made their choice.
This year, with the COVID-19 pandemic looming around us, our trust has been put in health care providers, Dettol, Panadol and Cadbury chocolates, the survey found. Among brands, the top three most trusted brands were Band-Aid, Dettol and Cancer Council Sunscreen.
Other notable findings this survey include:
- Our Overall Most Trusted Brand was Band-Aid
- Our Most Trusted Charity was the Royal Flying Doctor Service
- Our Most Trusted Professions were Doctors, Nurses & Paramedics
- Our Most Iconic Brand was Bunnings Warehouse
- Our Most Trusted Chocolate was Cadburys
- Our Most Trusted First Aid was Dettol
- Our Most Trusted Pain Relief was Panadol
“Perhaps more than any other year previously, trust has been the guiding human emotion we’ve all had to rely on to navigate through our day safely. As such, this year’s Top 20 list is itself a narrative of what matters to Australians in 2021, with the top brands offering protection and comfort,” said Australian Reader’s Digest Editor-in-Chief, Louise Waterson, in a press release.
“Plus we also see the lockdown factor giving rise to the ‘Iso Reno’ and a renaissance in home baking, driving Western Star butter high up the charts and placing Bunnings Warehouse at the head of the coveted Iconic category. And against the backdrop of this pandemic, it makes perfect sense that doctors, nurses and paramedics should headline our most trusted professions,” she added.
The top 20 most trusted brands, according to the report were:
- Band-Aid
- Dettol
- Cancer Council Sunscreen
- Western Star
- Bridgestone
- Cadbury
- Bunnings Warehouse
- Dyson
- Panadol
- Woolworths
- Royal Flying Doctor Service
- Selleys
- Dulux
- Morning Fresh
- Glen 20
- Victa
- Bosch
- Twinings
- Comfort
- Finish
Read the full survey report here:
https://drive.google.com/file/d/1O3H2BYU7qqFvvx_0h5AE1athR0D3P8-j/view